Brand Architecture, Brand Position & Proposition, Brand Enhancement
Identity Visual Language, Visual Communication
Brand Touch Points, Interior Design, Store Visual Communication
Hi Yogurt, rooted in the charming town of Oxford, Ontario, Canada, is a chain of artisanal yogurt beverage shops on a mission to rediscover the joys of childhood. It meticulously crafts our yogurt drinks using premium Canadian dairy and locally sourced natural ingredients, delivering a promise of exceptional quality and taste in every sip.In 2023, Hi Yogurt embarked on a rapid expansion journey, opening over a dozen franchise and flagship stores across Ontario. Faced with budget constraints and an ambitious growth plan, Hi Yogurt sought to elevate its brand image to exude a more joyful and vibrant vibe, aiming to attract customers. Simultaneously, the challenge lay in efficiently designing each store's interior at a modest cost...
Elevating Hi Yogurt's brand image, reinforcing its identity in customers' minds, and invoking a sense of childhood happiness, premium dairy sources, enticing fresh fruits, and other ingredients through visual elements. This involved a comprehensive redesign of the existing visual communication, including menus, posters, cups, and more. Simultaneously, amidst budget constraints and rapid expansion, we swiftly undertook the task of revamping store interiors, seamlessly integrating a compelling new visual identity.
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