Brand Architecture, Brand Position & Proposition, International cross-functional cooperation
Identity Visual Language, Visual Communication
Brand Touch Points, Interior Design, Store Visual Communication
Nestled in the heart of downtown Waterloo, Ontario, Kin Gyu stands as a unique fusion of Chinese and Japanese-inspired barbecue dining. Faced with tight budget constraints and an exceptionally brief rent-free period from the landlord, the challenge emerged to accomplish both brand and interior design transformations within a timeframe of less than one month...
Built Kin Gyu's branding and worked cross-functionally with international partners to efficiently deliver interior design, close out materials, and apply for permits within a one-month timeframe. Significantly reduced budget by 30 per cent.
