Brand Architecture, Brand Position & Proposition, Brand Communication
Identity Visual Language, Visual Communication
Brand Touch Points, Store Visual Communication
In 2022, ONO Poke Bar, a chain of eateries based in Ontario, Canada, renowned for its delectable Hawaiian poke bowls, burritos, and accompanying beverages, entered into a strategic partnership with an upscale private fitness center to establish a series of new branches. To cater to the fitness center's high-end clientele, there arose the need to collaboratively create a more upscale, health-conscious, and visually appealing subsidiary brand.
Elevating ONO Poke Bowl's brand, redefining its identity, and attracting a more upscale clientele through transformative visual elements. This entailed enhancing their brand image, repositioning them in the market, and broadening their appeal to a higher-end audience.
