Brand Architecture, Brand Position & Proposition, Brand Enhancement
Identity Visual Language, Visual Communication
Web Design, Brochure, Manual Book, Poster, Coupon Design, Marketing & Promotion
Established in 2006, China Canada International Services is a leading Canadian consultancy specializing in study and immigration services. Headquartered in the Greater Toronto Area, with three branch offices in Ontario, they offer comprehensive immigration solutions to the global Chinese community, including immigration, visa services, legal assistance, and lifestyle support. They are committed to providing tailored support, ensuring a seamless journey towards achieving immigration goals.
In 2023, China Canada International Services aimed to enhance its brand image, fostering a deeper connection with customers and bolstering competitiveness. Simultaneously, the company expanded its study abroad services, shifting from its traditional clientele of middle-aged and elderly individuals to encompass a diverse, all-age demographic, including dynamic young individuals.
Assisting the brand in understanding its positioning, delving deep into the needs of existing and prospective customers, and formulating expansion strategies. By choosing appropriate color schemes, fonts, and designing a distinctive logo, defining the brand's tone. The creation of corporate brochures, manuals, and pricing guides solidified the organizational structure, streamlining company operations. Rapidly designing an alpha version of the website to establish brand professionalism and boost brand awareness within the shortest time frame and with minimal budget.
