The website of the Don Rowing Club needs to be modernized to provide a better web experience to the current community members and to show the potential audience that it is working to stay on top of trends. This project was created to redesign the information architecture and layout to improve the overall web accessibility, aesthetics, and navigation.
Don Rowing Club
User Research, Prototyping, Project Management
Website
The current website is not user-friendly and inaccessible, which is hard for users to navigate for good information.
Identifying the purpose and the goal that the website needs to meet
Conducting market research and user research
Planning how to interrelate the content and the feature
Using essential tools to work on the visual brand
Developing the site via WebFlow.
Don Rowing Club is a not-for-profit organization that operates out of the boathouse near the Credit River base in Mississauga. It is committed to leading in the growth and excellence of rowers at all levels of sport and promoting healthy living and longevity within the community.
Don Rowing Club is now facing many challenges, which are as follows:
The impact of which is to discourage the club from attracting new members to the rowing sports or being on the water. Therefore, it is necessary to redesign the sites’ information architecture and layout to become more accessible and user-friendly.
Modernize the Club’s website information to become more accessible, reliable, and user-friendly within 12 weeks
Analyze competitors effectively, see where they’re winning and losing, and adapt to market shifts when they happen.
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Discover the existing problems and users' needs through surveys and interviews.
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4 schemes with 18 ideas
Including typography scheme and color palette, buttons, and responsive layouts.
Coming Soon ......
The design method is dictated in the classroom. However, the result is more important than how I got there in the actual information sector. Adaptively picking the steps that suit the current project is necessary.
Always keep the script and slides simple, story-driven, and high-level summarized in a presentation so that the client can pay attention to the presenter and not be distracted.
Create an overall situation and integrated all pieces of the project into a whole. Took into account the interaction with superiors and subordinates as well as developed better products effectively.